YouTube gains Olympic spirit

The International Olympic Committee (IOC) has announced it will launch an online YouTube channel to broadcast Beijing 2008 Olympic Game footage into 77 countries across Africa, Asia and the Middle East, including India, Nigeria and Indonesia.

The channel launches on August 6. It will be available here. Viewers in the countries in which the service is available (places in which no exclusive arrangement has been made with local broadcasters) will be able to watch a selection of Olympic clips.
Olympic Broadcasting Services (OBS), a wholly owned subsidiary of the IOC, will produce regularly updated Olympic content. The package will include highlights, news and daily clips of the competitions, available throughout the 17-day period of the Games.
After online broadcast coverage was made available in a handful of territories for Athens 2004, and in 23 territories for Turin, Beijing 2008 marks the first time that digital media coverage will be freely available across the world.
IOC Director of Television and Marketing Services, Timo Lumme said, “The IOC’s priority is to ensure that as many people as possible get to experience the magic of the Olympic Games and the inspirational sporting achievements of the Olympic athletes.”

At least on one level, the IOC do seem to ‘get’ the internet, with the organisation saying, “By offering an abundance of freely available content across media platforms around the world, including over the internet, the IOC believes it is limiting the risk of piracy infringements.”

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