The new feature is available now, and means users who search for an artist with available content on Yahoo! will be able to click play right in the Yahoo! shortcut at the top of the search results and instantly stream full-length songs by that artist through the FoxyTunes Player, which is powered by Rhapsody.
The launch is part of the two company’s planned expansion of the Rhapsody service across Yahoo! – and is part of Yahoo!’s strategy to open its sites to feature content and services from across the Web.
Yahoo! recently partnered with Rhapsody to offer users access to Rhapsody’s acclaimed subscription music service and have now extended that relationship to include music playback within Yahoo! Search.
The partnership allows users to listen to 25 free full-length tracks every 30 days. Once 25 songs have been played, users can subscribe to the Rhapsody Unlimited streaming service or continue to listen to an unlimited number of 30-second samples until the next month begins.
“The launch of full-song playback in Yahoo! Search brings us closer to realizing Yahoo! Music’s vision of making the web playable and removing the barriers that prevent people from clicking play and hearing music,” said Michael Spiegelman, head of Yahoo! Music.