We7 signs EMI to ad-supported music service

Ads-supported free music service, We7, has reached a deal with EMI Music which brings 400,000 tracks to the service catalogue.

The deal means a vast slice of EMI’s repertoire of artists – including We7 founder investor Peter Gabriel – will be available on We7.com through both on-demand, ad-funded audio streaming and paid-for MP3 downloads.

We7 users will be able to listen to full tracks and albums on an unlimited basis at no cost, create personal playlists, and share their favourites with their friends.

We7’s advertising technology plays short, targeted audio adverts before each streamed track and ensures that music offered through the site is legal but rights owners get paid and valued.

We7 plans to start delivering EMI Music’s content later this year, and is delighted to welcome We7 founder investor Peter Gabriel to its growing roster of available artists. Peter Gabriel, commented: “I am very happy my catalogue is finally available on We7”.

Douglas Merrill, President, Digital Business, EMI Music, said: “We7 represents the new and innovative digital experiments underway in the market today, giving fans another way to experience their favourite music and providing artists with an avenue to reach new audiences. We are pleased to be a part of emerging digital initiatives, including We7.”

Steve Purdham, Founder Investor and CEO, We7, said: “We7 is making phenomenal progress ahead of our full launch later in the year, there’s real momentum in the industry right now and ad-funded streaming is becoming more widely accepted as a legal alternative to piracy. We’re really excited to be offering great music from EMI Music’s world-class repertoire of artists on We7.com, enabling fans to listen to tracks for free when they want and then buy the music they love.”

You can read Distorted Loop’s exclusive interview with Steve Purdham here.

You can read our exclusive interview with Peter Gabriel here.

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