We7 gets focused, prepares to launch

Ads-supported music service We7 implemented a range of service upgrades in recent days as it prepares for full launch next month.

The company confirmed it has recently signed or is signing an array of labels – EMI, Warner Music, Sony BMG, PIAS, The Orchard, Pinnacle and INgrooves – meaning all the majors bar Universal are on board.

This also means the company is broadening its catalogue, with the company informing, “We are uploading as many as 50,000 tracks a day, with more to come.”

The service has also seen an extensive re-design, and new features have been introduced to make sharing and blogging music from the service easier. There is also a new persistent music player at the top of each page, which means that as you browse around We7, your music continues to play.

The company also admitted to a slight change in focus, moving to favour free streaming rather than free downloading “at least for now”. This means ads on downloads will no longer be removable after 28 days.

We7 is also refining its focus squarely on the UK market, saying, “Outside the UK, we will be suspending the ability to download free tracks with ads.”

“Our dream is to eventually give you the choice to stream or download any music you want, for free. The barriers are many, but we are confident that we eventually deliver on our dream, even though it may be in small patient steps.”

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