Walmart has re-launched its online music store, storming in with a US price cut on the music it sells – 74-cents will buy a track, well under the 99-cents per track offered by iTunes or Amazon.
Walmart has exclusively sold MP3s through its online store since February 2008 and now offers more than 3 million MP3s with content from all major labels. The enhanced MP3 online store is supported by multiple elements in Walmart stores, including a free MP3 download with every CD purchased in stores or online.
“Music is an important part of our customers’ lives and our new MP3 store provides a platform to further enhance our music offering and grow with our customers’ evolving needs,” said Tom Welch, Walmart’s music buyer. “As customers consume music through multiple formats such as MP3s, CDs, DVDs and video games, Walmart is uniquely positioned to offer them a deep catalog of music in the format of their choice complemented by an expanded assortment of merchandise at great values.”
Along with selected tracks for 74-cents, Wal-Mart’s offering a free music track each week, exclusive content and more, all through a service which supports Mac OS, Linux and Windows operating systems on most popular browsers.
Music and artwork sync directly to default media players, such as iTunes or Windows Media Player.
Walmart’s enhanced MP3 Music Download store also includes new social features to easily display albums on social networking sites and blogs.