Video: Penguin explains stage one of the reinvention of the book

We talked about Penguin and others in their plans for the iPad yesterday, so there’s no sense repeating what was said. However, these two videos (courtesy of PaidContent UK) should make for interesting new insights into the publishers’ plans for the iPad and other next-gen eReader devices (at least until the electricity gets turned off…)..

Some interesting statement highlights:

“We will be embedding audio, video and streaming in to everything we do. The .epub format, which is the standard for ebooks at the present, is designed to support traditional narrative text, but not this cool stuff that we’re now talking about.”

“So for the time being at least we’ll be creating a lot of our content as applications, for sale on app stores and HTML, rather than in ebooks. The definition of the book itself is up for grabs.

“We don’t know whether a video introduction will be valuable to a consumer. We will only find answers to these questions by trial and error.”

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