These videos show a concept for iPad publishing that’s being put together by online magazine Viv, by Alexx Henry Photography.
The clips are all over the Web this morning with all kinds of commentary surrounding them, so I’d just like to let them speak for themselves and urge readers to comment on your reaction to watching them.
Myself? I think these are very impressive demonstrations which serve to show what the possibilities are, but ultimately will they acquire the kind of mass market traction publishers will need to see in order to justify continued investment in the medium? That remains to be seen.