Remember when you were a little kid and you made your own toys? Perhaps it was just me who took great delight in building my very own house for the Wombles out of a shoebox – well, things move forward and stay the same, and here’s a rather nice little video showing the first day’s business of the world’s first (and smallest) shoebox Apple store.
Created by Gary Katz and filmed on an iPhone the store’s full of touches of brilliance, not least the Mini Cooper passing by outside.
Two iPhone’s were used in the making of this epic mini masterpiece, one at the back of the store playing an iPad advert and one used to light the Apple logo sign on the storefront, we’re informed.
This is worth noting because the attention to detail is so exquisite.