The service effectively pits the world’s largest mobile phone maker in a direct challenge with Apple’s iPhone (family?) and its iTunes store. Within the purchase price of a handset, Nokia is offering customers all-you-can-eat access to music – though there are a few caveats to the deal.
On plans to extend the service to the UK, Tero Ojanpera, head of entertainment business at Nokia said in a statement: “In the United States we will launch next year”.
A move to introduce ‘Comes With Music’ into the US makes some sense in terms of Nokia’s attempt to broaden its grip on the mobile market there.
The move could face challenges: The US digital music market is far more advanced, partially because labels have been faster to reach deals with new technology services there.
Currently dominated by iTunes, ‘Comes With Music’ will also face challenge from eMusic, Amazon’s MP3 store, MySpace and more – and the key difference is that most leading US services already sell music free of DRM. Nokia’s does not, leading to criticism of the service as being ‘flawed’.
Nokia’s terms of service also make it awkward to keep music collected using the services for more than two years after the cessation of the first year of use.
These T&c’s also reveal that although the service offers unlimited downloads, there’s still an Abusive Use clause that stresses the service is for personal, non-commercial and reasonable use only.
“If our analysis of your use of the Service suggests abusive or excessive downloading, Nokia may contact you and ask you to moderate your usage. If you fail to comply with such a request, Nokia reserves the right to restrict or terminate your use of the Service.”