Universal’s latest anti-iTunes salvo – soundtracks

Universal Music UK has drawn yet another string to its online services bow, following the launch of rare music service, LostTunes with an all-new soundtracks download store, MusicFrom.

The new store, which offers rare and well-known film soundtracks from the label’s catalogue, launches with 200 titles. With a second stab at the collector’s market, many of the soundtracks have never been made available digitally before.

“We wanted to create a world that gave immediate access to the music from people’s favorite films,” said Universal Music UK director of film and TV Marc Robinson told Billboard. Robinsone also said the scheme would boost the company’s “facility to maximise on-line cross promotion between the film and music audiences on release.”

Future service expansion will include provision of soundtracks from other labels and from television shows. Downloads are sold in high-quality DRM-free MP3 format

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