Universal videos for free on Last.fm

Universal Music Group and Last.fm have announced a new partnership that will make UMG’s music video catalogue available for free-on-demand streaming to users of Last.fm. The deal, which marks Last.fm’s first major video partnership, will bring thousands of high-quality music videos to the Last.fm community.
Last.fm users will be able to view thousands of full-length music videos from Universal artists, such as Nirvana, Amy Winehouse and Kanye West.
Martin Stiksel, Last.fm co-founder, said: “This is a hugely empowering partnership that really takes Last.fm to the next level. We want to offer a video library that rivals our unparalleled music catalogue, as we work towards Last.fm becoming the only place you need to go to for all music-related content, and this deal marks the first step towards that goal.”
 Rob Wells, Senior Vice President, Digital, Universal Music Group International, commented, “Video streaming services are an increasingly important source of income, and it’s great to have another new partner on board, tapping into this rich revenue stream.”
The Universal video content will be ad-supported, in the same manner as Last.fm’s pioneering free-on-demand service which launched in January. Artists, labels and copyright holders receive a share of revenue from the ads displayed next to their content. In its first month offering UMG videos, Last.fm will be marking the partnership by highlighting the Universal video catalogue exclusively on the site.

2 thoughts on “Universal videos for free on Last.fm

  1. Ming Fortunato

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