The world’s biggest digital music and media company, The Orchard, today launched new digital marketing tools for clients, including the capacity to generate iPhone applications for artists and bands.
To provide these services, The Orchard has tapped many of the entertainment industry’s leading marketing, sales, and analytics application companies, including ArtistData, Band Metrics, TheBizmo, BMAT, FanBridge, Mediaguide, Mobile Roadie, New Reach Technologies, Peekok, Topspin, Trendrr, and uPlaya.
These launch partners will offer turn-key products geared to serve the needs of Orchard’s global client base, which represents 15% of all music available digitally. Within the Workstation’s marketplace, clients will be able to easily choose their tools, and partner firms will be increased over time.
Mobile Roadie launched an iPhone App creation tool with The Orchard in February, and will now integrate into the Orchard’s marketplace for an improved label experience;
Available applications also include various forms of sales and analytic tools, marketing vehicles, email and mobile services, widget creation, iPhone App creation, and data tracking. Orchard clients will receive a discounted rate for the services they choose.
When clients opt in to a third party tool, the application will draw information (e.g. metadata, audio and video files, art work) from The Orchard’s secure interface to power customized marketing tools. To close the loop, clients can choose a data solution, which uses The Orchard’s metadata, to track their online exposure.
Dan Pifer, Executive Vice President of Technology for The Orchard, commented, “Rather than predict successful models and invest capital in developing tools to support them, we have instead chosen to create a scalable platform where our clients can select their preferred state-of-the-art marketing and sales solutions.”