Tesco signs Sony, Warner to take on iTunes

Sony Pictures Television International and Warner Bros. have signed up as launch partners for UK supermarket Tesco’s plan to offer digital downloads of film and TV content through its own online service.

Hollywood Reporter claims titles on offer will include ‘Superman 3’, and ‘Terminator: The Sarah Connor Chronicles’ through the service.

TV and film prices will start at £1.87 for a TV episode, £6.97 for an older film and £10.97 for a new release. Tesco – which claims that one in every four pounds spent in the UK is spent with the company – also plans to introduce film rentals at a later juncture.

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