So here’s the story. It seems young boys between 6 and 9 who spend too much time on their games consoles are less educated and less capable of reading and writing than kids the same age who aren’t tied to their Xbox, PlayStation or Wii.
In another digital move, Pearl Jam have reached a deal to bring the band’s debut album, ‘Ten’ to Rock Band.
The full album will be released as a Rock Band download on March 23 2009, the same day the album’s long-awaited reissue arrives in shops.
Paul DeGooyer, Senior Vice President of Electronic Games and Music for MTV Networks Music / Logo Group, added, “Just hearing the first few notes of ‘Jeremy’ or ‘Alive’ brings back all the raw emotion of this incredible, hugely important album. We are honoured to be working with Pearl Jam to deliver ‘Ten’ as it is re-issued.”
Just what’s so important about the growing links between music and video games is underlined by London-based Verdict Research, which predicts video games will outsell music and other video products this year for the first time.
In the 12 months to the end of 2008 Verdict predicts that the buoyant video games market will have grown by a massive £1.37bn – at a time when the combined music & video sectors have stagnated, with growth of just £0.03bn between them.
The researchers note that while the music and video sector has enjoyed a boost from the rapidly growing digital download market, general trading conditions remain challenging.
Apple Corp. is expected to announce the move – which we consider could be the thin end of a wedge suggesting deployment of a broader digital strategy by the band – at 2pm today.
The move means music from the band will be made available to Rock Band 2 (set to ship November 21) players on a paid for download basis. It’s significant because it represents one of the earliest digital avatars on the part of arguably the most seminal UK act.