Tag Archives: u2

U2 shun Apple iPhone in BlackBerry music App release

u2Recall back in the day when U2 and Apple were bosom-buddies? Well, in the world of corporate sponsorship, everything is change, and Bono’s band today introduced their own take on the iTunes LP with the release of a new U2 Mobile App, not for iPhone, but for BlackBerry.

In a direct emulation of Apple’s iTunes LP and App Store, U2 and BlackBerry maker, RIM, claim the new app, “invigorates the album experience for the digital age.”

Developed in collaboration with the band, the app promises “a rich visual experience with evolving content and an interactive dimension for the band’s current Number 1 album No Line On The Horizon.
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U2 and MySpace stream upcoming album

u2nolineFollowing widespread leaks of tracks through file-sharing networks, U2 last night made tracks from the band’s soon-to-ship album, ‘No Line On The Horizon’ available for streaming playback through MySpace.

The band have made the entirety of the release available for playback through the service, but only to US users. Outside the US only the first single from the album is available for streaming.

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U2 album ‘No Line On The Horizon’ ships March

U2 wil release their 12th studio album, ‘No Line On The Horizon’, on Monday March 2, 2009.
The follow up to the band’s 9 million selling album ‘How To Dismantle An Atomic Bomb’, sessions for ‘No Line On The Horizon’ began last year in Fez, Morocco, and continued in the band’s own studio in Dublin, before moving to New York’s Platinum Sound Recording Studios, and finally completing at Olympic Studios in London.
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U2, Coldplay star in Product (RED) music service

The long-rumoured Product (RED) digital music service has been revealed – and it’s a digital music magazine, with U2, Coldplay, The Killers, the Dixie Chicks, John Legend, Bob Dylan and REM all signed-up to make a contribution.

The digital product now also has a name, RED(WIRE), and will be launched on World AIDS Day on December 1. All proceeds will go to help fight disease in Africa, and MSN will host the launch party on December 1, Billboard explains.

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U2 manager speaks on Apple, music

We’ve come across this video of U2 manager Paul McGuinness offering his thoughts on digital music at Midem earlier this year.
He called it, “The Online Bonanza: Who is making the money and why aren’t they sharing it?” In this he had some tough things to say against, well, almost everybody – and predicted Apple’s move to offer subscription services through iTunes, which is theoretically coming along next month. Worth a watch/listen if you haven’t seen this before. (He also predicted a three strikes and you’re out scheme with ISPs, the evolution of a strong iTunes alternative and more – not at all bad for nine minutes chat).

U2 Goes DRM-Free on Rhapsody MP3 Store

U2, the only band to have had an official iPod model made in its honor, has dropped the DRM from its music catalog for the first time. All 19 of the band’s full-length releases (including some special editions with bonus tracks) are now available on the Rhapsody MP3 store for $10 a piece, or $20 for double-length releases that contain bonus tracks.

read more | digg story

Product (RED) iPhone for Christmas?

Unconfirmed reports claim a Product (RED) iPhone will debut in time for Christmas.

Small website iPhone Savior makes the claims, citing an unconfirmed “source”. “Rumors have begun to bubble under that Apple is quietly planning to go red,” iPhone Savior reports. “With the iPhone’s transition to plastic casing, it’s fairly simple for Apple to add color at will while keeping true to form with a (Product (RED) offering.”

It’s not the first time Apple has become involved in the Bono-backed commercial partnership that aims to raise cash to fight the Aids scourge in Africa – it already offers a (RED) iPod nano, for example.

Bono plans (RED) digital music service

Bono has a new plan for online music – philanthropic subscription services – planning to launch the scheme under the Product (RED) imprint in the autumn.
Essentially, users will pay $5 per month to receive three pieces of media every month, one track from a leading artist, (U2, Bob Dylan, Elvis Costello, Elton John, Emmylou Harris and Death Cab for Cutie have all signed-up to take part in this initiative), another track from an up and coming act and a surprise piece of content they’re calling a ‘crackerjack surprise’, which could be a song, video, short story or anything else that fits the description. Subscribers can also look forward to detailed stories of (RED) cash being spent in Africa.
Here’s how the (RED) team are explaining the service:
“This fall (RED) will unveil a simple, seamless way for people to receive music from artists they love and artists they will discover. By applying the (RED) idea to music this model will create a new revenue stream for artists and labels and buy life-saving medicine for those living with AIDS in Africa.”
Half of the money raised will go through (RED) to the Global Fund, and the other half to the artists who contribute songs.
“There’s so much music out there now, and people aren’t getting their information in the ways that they grew up with,” Paul McGuinness, U2’s manager, told the New York Times. “I think there’s quite an opportunity to help people keep current with music.”
(RED) partners have generated more than $60 million for the Global Fund, money is spent helping to finance comprehensive national HIV/AIDS programs led by the ministries of health, to provide antiretroviral treatment for children and adults, to assist in the prevention of mother-to-child transmission of HIV, as well as essential counseling and testing activities to reduce the overall risk of HIV transmission.
Don MacKinnon, founder of HEAR Music and former Vice President of Music & Entertainment of Starbucks Coffee Company, designed and developed this concept. 
“(RED) is such a powerful model,” said Don MacKinnon, President of (RED) Content. “The world’s best brands created (RED) products that have generated over $110 million. What we are doing now is applying the (RED) model to music. Every week you will receive great music from amazing artists and people living with AIDS in Africa will receive lifesaving antiretroviral medicine.” 
“Don MacKinnon just might be the penicillin the ailing music business needs. He is an innovator by nature and I have no doubt that some of the music software we are working on at (RED) will help change the way music is received, as well as changing the lives of Africans who will die without the AIDS drug that (RED) can help purchase,” said Bono.
This new direct link to customers is very important to (RED).  Not only because it creates an annuity to buy lifesaving medicine for those living with AIDS in Africa, but also because it gives us a direct relationship with (RED) consumers, creating a new platform to communicate the impact (RED) purchases are having on people’s lives,” said Susan Smith Ellis, CEO, (RED).
The notion of philanthropic business isn’t new – you’d have to look to Robert Owen for the seeds of these concepts – but investment works. You can read Impact Stories about beneficiaries of (RED) money in Africa here.