Perhaps in preparation for the Apple invasion of China, leading aggregator The Orchard has inked a deal with China Telecom, releasing its catalogue through the carrier’s music service, to be dubbed, iMusic.
We know that China Unicom is the likely carrier to end up seizing Apple’s iPhone, which strongly suggests launch of an iTunes Store in China….now it looks like competing carriers are putting their own infrastructure together.
The world’s biggest digital music and media company, The Orchard, today launched new digital marketing tools for clients, including the capacity to generate iPhone applications for artists and bands.
To provide these services, The Orchard has tapped many of the entertainment industry’s leading marketing, sales, and analytics application companies, including ArtistData, Band Metrics, TheBizmo, BMAT, FanBridge, Mediaguide, Mobile Roadie, New Reach Technologies, Peekok, Topspin, Trendrr, and uPlaya.
Here’s the iPhone app I’ve been looking for – SoundCheck – so, what’s it do?
OK – you’re in some shop testing headphones, a car stereo system, maybe a mixing desk or a PA. You know what the sound frequencies the product’s meant to support are, and because of the nature of these things you must make a subjective decision to see if they deliver their tech spec. claims.
Peter Gabriel-backed ads-supported music service, We7, announced a second significant deal this morning – reaching an agreement with leading aggregator The Orchard to offer music from the labels it represents through We7.
This news means music handled by The Orchard will be made available for on-demand ad-funded download, streaming and mp3 sales. It’s highly significant as the move will bring 1.3 million tracks into the We7 service
The deal allows customers on the ad-funded music website access to The Orchard’s significant and diverse music offering, spanning international multi-platinum acts, cutting-edge breaking bands, and iconic and historically significant regional music.