Apple is at once the world’s most secretive company while also being the one which generates more column inches than any other firm on the planet. Millions of people worldwide are fascinated by what happens in Cupertino, even if they don’t use the disruptive products invented there.
What follows are six of the most essential titles any Apple watcher should read and own if they really want to build up their understanding of the company.
We’ve been watching Apple at work and play for a long, long time. We consider these to be the key titles to help boost understanding of the history and philosophy of the company.
We know that Mac website editors across the planet have a few books forever in the shelf behind their desk, and we figured it would be of some interest if told you which books they are.
So, whether it’s to satisfy your own curiousity, or for a Christmas or birthday present for an Apple fan, we think you really can’t go wrong with any one or all of these titles. Read on…
Apple today announced that Mark Papermaster will indeed be coming to Apple as senior vice president of Devices Hardware Engineering, reporting to Apple CEO Steve Jobs, on April 24.
The news follows weeks of wrangling between Apple and IBM, the latter firm had blocked the appointment arguing its former executive knew too many trade secrets to work at a competing firm. How the situation was resolved has not been disclosed.
The Apple machine continues to roll, with the company reporting record Q1 financial results featuring record iPod and iPhone sales and dropping some insights onto its future netbook plans.
The company achieved record revenue of $10.17 billion and record net quarterly profit of $1.61 billion. These compare to revenue of $9.6 billion and net quarterly profit of $1.58 billion, in the year-ago quarter.
Apple sold 2,524,000 Macs, 22,727,000 iPods and 4,363,000 iPhones in the quarter, the latter representing 88 percent unit growth over the year-ago quarter.
The time: January 2007; The place: Steve Jobs announces the first-gen iPhone. The event – around the 5.15 point in this clip you’ll see the Apple boss add a name to his favourites list, and then delete another.
“Tony’s changing his number, so I won’t need that”, said Jobs as he deleted him. Tony of course is iPod father, Tony Fadell, whose departure was revealed last week. I’ve said it before – he’s honest is Jobs, but never transparent. Daring Fireball found this first.
Apple’s iPod plans took a hit last night when a New York judge banned newly-recruited team leader, Mark Papermaster, from taking employment with the Cupertino company.
Apple this week announced it had hired Papermaster away from IBM, where he led that company’s server operations. Papermaster is to replace Tony Fadell (who resigned Apple this week) as head of Apple’s iPod group. (Senior Vice President of Devices Hardware Engineering).
Apple executives seem pretty dismissive on Blu-ray, with company boss Steve Jobs last night slamming the standard as a “bag of hurt”.
Speaking this week, he said Apple has no immediate plans to introduce Blu-ray drives inside its computers in the current environment, warning, “You know, Blu-ray is a bag of hurt. I don’t mean from a consumer point of view – it’s great to watch movies – but the licensing is so complex.
“We’re waiting until things settle down and Blu-ray takes off in the marketplace before we burden our customers with the cost of the licensing and the cost of the drives.”
Apple is a member of the Blu-ray Disc Association. However, Blu-ray use would require an additional $30 per Mac sold integrating the technology. There’s also a host of deadly dull issues around DRM.