O2 is planning to launch a two-year Apple iPhone tariff for £25 per month. The tariff will include 100 minutes and unlimited texts. That follows announcement of a SIM-only deal last week.
O2 has much to fight for. It has sold over 2 million iPhones in the UK, but now faces stiff competition from other carriers who have broken its once exclusive hold on UK iPhone sales. Vodafone and Orange are both seizing share, with the former company confirming 100,000 new iPhone sign-ups in the first week the product went on sale.