Tag Archives: SBX

Sony Music and Exposure launch SBX

Sony Music is evolving – at least slightly – from a traditional music company to a more service-focused business, with news of its new deal with the communicators at Exposure to launch SBX, a new pan-European creative agency.

SBX will develop entertainment based communication platforms and provide a “richer consumer experience for brands”, the company said. It will offer the full range of marketing services, including things like product placement, syncs for TV adverts, digital content and web 2.0 marketing tools, artist concerts and live events as well as music-oriented ad funded programming.

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