The EM30 is a candybar phone, the EM28 adopts a clamshell design with “sonic features and touch-sensitive keys”, while the ROKR EM25 is a slider phone with FM radio sharing capabilities. They should ship internationally this year.
The EM30 uses Motorola’s ModeShift technology to illuminate the keyboard – red keys illuminate in music mode and a brilliant blue keypad appears in phone mode.
Additional features include support for MP3, an FM radio with RDS technology and a 3.5mm stereo headset jack (so you can use your choice of headphones). Oh, and it uses Windows Media Player 11 for online music services.