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BBC, ITV, BT team as iPlayer takes on iTunes

The BBC is serious about attempting to deploy its iPlayer video-on-demand technology as an industry standard, announcing new partnerships with ITV and BT, “to promote a common industry approach and consumer offer to deliver on-demand TV over broadband.”

Such a pan-industry approach may in future pit the BBC and partners against other existing online TV solutions, including iTunes in the UK and similar services elsewhere.
 
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