Polydor’s head of digital Paul Smernicki says the label is pleased with the performance of its recently released Snow Patrol iPhone application, which promoted the band’s new album. “We’re relatively pleased with the results,” he exclusively told Music Ally, Distorted Loop can reveal.
The executive also noted that the release of the software did help generate interest in the band’s latest album, ‘A Hundred Million Suns’.
Way back we warned that you should expect a wave of iPhone applications from musicians promoting new albums, now Fall Out Boy has joined Snow Patrol, Pink, David Cook and the Nine Inch Nails in making a music-focused pitch at fans using the Apple device.
With over ten million units sold, Apple’s iPhone and iPod touch have become new tools for music promotion, with Snow Patrol and Pink in the vanguard of artists introducing promo applications for the devices through the App Store this week.
The news confirms our September 1 report that Snow Patrol and Apple have been working together to develop an interactive iPhone application to promote the band’s new album, ‘A Hundred Million Suns’ (available now).
The App is available for free download and as predicted offers a ton of interesting content, including art, lyrics and three video reports explaining the making of the album.