In a double salvo of Saturday Night Fever-related retro chic, Paramount Digital Entertainment has made the film available through iTunes, while also releasing an accompanying iPhone application.
First released in 1977, Saturday Night Fever- starred John Travolta as Tony Manero, a troubled Brooklyn youth who diverted attention away from his troubles with his job, parents, community and friends by dancing in the local disco club. Considered to be a huge commercial success, the movie significantly helped to popularize disco music around the world and made Travolta a household name.
Apple’s “hobby” the Apple TV has a chance at becoming a ubiquitous household item, though the company may need to add support for non-Apple media services and implement many new features if it seriously intends making an iPod-level impact on this important growing market.
The reason Apple has the chance is visible in the growing momentum behind development of solutions to bring online video to the front room – a sector becoming quickly more intense.
Online video on-demand services such as iTunes or Hulu are hot properties, meaning many more devices – including TVs offering features similar to the Apple TV – should begin to reach market en masse starting next year. And even if Apple does not develop such solutions there will still be winners and losers in the race to offer the ‘iPod’ equivalent of the multimedia for the front room box.
Major Hollywood film studios are teaming-up, working together in an attempt to create a standard approach to the DRM types used in various online movie stores – though some notable names are refusing to play ball.
The studios have begun what they are calling their Open Market digital initiative, an attempt to simplify the way consumers interact with online film services by harmonsing DRM use. Continue reading →