Tag Archives: nick barnett

Big Brother is watching – crisis, or opportunity?

New Media Knowledge’s (NMK) next event looks at the pros and cons of behavioural targeting.

The event, which takes place in London on November 25, asks if  behavioural targeting will save internet publishing or if it is instead a moment that marks the death of privacy.

Although the potential audience for internet publications dwarfs that of print editions, digital ad revenues have lagged well behind those for the print publications they are slowly replacing, driving the industry to look to targeting ads to specific viewers.

Continue reading