The worldwide online video market is experiencing dramatic growth, reports In-Stat. Worldwide online video revenue is expected to eclipse $4.5 billion by 2012, up from $1.2 billion in 2008, the company claims.
“Purchased/rented videos are expected to offer the most robust growth for online video in the near term, in large part due to an increase in subscription services such as Netflix, which charges a flat monthly fee to deliver an optimal combination of packaged goods and online content that can be viewed on home TV sets. Ad-supported professional video from major TV networks will become a strong revenue contributor by 2012,” In-Stat explains. Continue reading →
Apple’s seeming ‘hobby’ the Apple TV may be on the edge of a market explosion, reading between the lines of the latest InStat report.
The report looks at the global digital set top box market, which the analysts expect to see hit a growth spike as digital television services explode.
InStat reckons the digital set top box market has been one of the fastest growing market segments in the CE business over the past decade, and 2007 was no exception, the analyst firm explained. Continue reading →
Microsoft has reached a deal with Netflix under which the latter service will offer Xbox LIVE users who are also members of Netflix Gold free access to over 10,000 films and a multitude of TV shows.
It’s a significant move into digital media for Microsoft’s games console, and while sure to dent US sales of the far more limited Apple TV (after all, Xbox plays games, accesses the internet, plays DVDs and more), it’s really an attack on the PS 3. And Sony will be planning its own response, making use of its own media properties.
In related news, NBC Universal has started supplying video (Heroes etc) via Xbox Live – no great surprise given the continuing track record of partnerships between the world’s biggest software company and one of the the world’s most dominant entertainment brands…
Bigging-up the deal, John Schappert, corporate vice president of Interactive Entertainment LIVE, Software and Services Business at Microsoft trumpted: “We are creating a completely new social entertainment experience, and Xbox 360 will be the only video game system where you can access your library of instantly streamable movies from Netflix and turn any room into a virtual movie theater.”
How it works: From the Netflix website, members simply add movies and TV episodes to their individual instant Queues. Those choices will be automatically displayed on the TV screen via Xbox 360 and available to watch instantly.