Exciting music discovery service Pandora has confirmed two million iPhone users have downloaded and installed its application to date.
“We’re hearing all sorts of wonderful feedback from listeners who are using it on their commute, jogging with it, plugging it into home audio systems…you name it. And as usual, offering all sorts of great feedback and suggestions. It’s thrilling for us to see the broader vision for Pandora take shape. Our hearty thanks for your continued support and input,” wrote Pandora founder, Tim Westergren.
“It also makes us very happy to know that the 60,000+ artists in our collection are now getting played on car radios all across the country,” he added. “Times they are a changin'”.
For reasons best known to itself, Apple doesn’t enable its iPhone to stream music to Bluetooth-equipped speaker systems and headphones, a feature most music-capable phones provide. Now there’s a solution to the challenge, as RXS launches two new Bluetooth Adaptors in the UK
These gadgets let you stream your music from your device through virtually any Bluetooth accessory including speakers, headphones and car stereos.
The company confirmed it has recently signed or is signing an array of labels – EMI, Warner Music, Sony BMG, PIAS, The Orchard, Pinnacle and INgrooves – meaning all the majors bar Universal are on board.
This also means the company is broadening its catalogue, with the company informing, “We are uploading as many as 50,000 tracks a day, with more to come.”
The service has also seen an extensive re-design, and new features have been introduced to make sharing and blogging music from the service easier. There is also a new persistent music player at the top of each page, which means that as you browse around We7, your music continues to play.
Founded by Daniel Ek & Martin Lorentzon (pictured), Spotify is a refreshing breath of air after the partially major-label owned MySpace Music apparent unwillingness to treat indie labels as peer partners for its somewhat confusing music service.
UPDATED STORY – (Error First, Westergreen said that the iPhone accounts for half of Pandora’s NEWusers , not total users. Second, Pandora doubled growth):
The iPhone has helped Pandora double its growth rate, revealed company chief Tim Westergreen at Digital Music Forum West last week.
Westergreen also noted the imminent shakedown among webcasters, now MySpace Music has launched with major label support. “I think the fate of the small webcasters will be determined in the next few months,” he said.
The iPhone has been a Pandora growth story, he confirmed – iPhone accounts for 1.5 million of Pandora’s 17 million members – and has doubled growth rate from 20,000 to 40,000+ new users each day. “It has people thinking a little differently about what internet radio is,” Westergreen said, noting that attempts to prove a subscription model for access to content have so far failed.
But Westergreen doesn’t buy into the ‘access not ownership’ mantra that’s causing so much excitement: “I think I listen to iTunes more than Pandora… I’m not somebody who believes that’s all going to vanish,” he added, but pointed out, “People don’t want to have to work for their music” he said.
We know that 12 per cent of European internet users visit artist pages on social networking sites and that they are also more likely than all other online music consumers to pay for digital downloads and listen to online radio.
“Content is not king, distribution is. That’s what gave the major labels their power. They could get the records in the store and get paid for them too! But with anybody able to get their stuff on iTunes, the labels needed another monopoly. Hence, MySpace Music.