Recall back in the day when U2 and Apple were bosom-buddies? Well, in the world of corporate sponsorship, everything is change, and Bono’s band today introduced their own take on the iTunes LP with the release of a new U2 Mobile App, not for iPhone, but for BlackBerry.
In a direct emulation of Apple’s iTunes LP and App Store, U2 and BlackBerry
maker, RIM, claim the new app, “invigorates the album experience for the digital age.”
Developed in collaboration with the band, the app promises “a rich visual experience with evolving content and an interactive dimension for the band’s current Number 1 album No Line On The Horizon.
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