Radiohead’s “pay what you want” distribution gamble paid off despite – or perhaps because of – rampant file sharing, an report claims.
MCPS got these figures together in partnership with analysis firm BigChampagne. They declare that the album saw 2.3 million BitTorrent downloads in its first 24 days on sale – but still pushed the band to the top. In an odd conclusion, the report informs even when albums are offered for free legitimately, users are still unlikely to break the habit of using BitTorrent.
“Frequently, music industry professionals suggest that an increase in legitimate sales must necessarily coincide with a commensurate reduction in piracy, as if this were a fact,” says the report.