Tag Archives: marketing

O2 reaches branding deal with Academy group

Apple’s UK iPhone partner O2 has broadened its investment in UK music, reaching a deal with the < href=”https://www.academy-music-group.co.uk/”>Academy Music Group which will see 11 major UK venues branded as O2 Academy venues from 1 January – including the Brixton Academy, now the O2 Academy Brixton.

iPhone users should see some benefit from the deal – it includes an arrangement under which O2 customers can book tickets for gigs at Academy venues up to 48-hours before they go on sale.

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Marillion do it again – announce viral video compo

Seems there’s no stopping Marillion – they’ve taken the plunge and are doing everything they can think of to embrace digital music and its opportunity.

The band yesterday confirmed plans to make their new album, ‘Happiness Is the Road’, available for free download through file-sharing websites – with a little application within the download that politely requests fans offer the band their email address in exchange for the free music.

Now they’re taking another leaf out of the Thom Yorke-approved DIY Online Band promotion book, launching a viral video competition with a really rather tempting £10,000 prize fund.
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BBC shares comedy moments

Comedydemon.com has reached an agreement with BBC Worldwide to stream and offer for sale and download a range of shows, including modern classics such as The Catherine Tate Show and Harry Enfield, and audio versions of enduring shows, such as Dad’s Army. Comedydemon.com is a division of RDF Media. Meanwhile here’s a classic Dom Joly sharing a slice of telephone etiquette.