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Apple scoops Iain Banks podcast novel first

In a book trade first, Iain Banks’s latest novel, ‘Transition’, is to become the first newly published book to be serialised internationally on iTunes.

Publisher Little, Brown Book Group has reached a deal to make an abridged audio version of the novel available as a free podcast. The first podcast will go live on September 3 when the novel is published. A further 22 episodes, each 15 minutes long, will be released on iTunes in the UK and US every Thursday and Saturday for 12 weeks.

Sarah Shrubb, editorial director of Little, Brown UK’s digital imprint Hachette Digital said: “This is the first time an audio has been serialised in this way, and we’re very excited to be doing something so groundbreaking. Iain Banks is one of Little, Brown’s biggest authors, and we’re absolutely delighted to be promoting him through this cutting-edge digital campaign.”

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