Microsoft has introduced its new upgraded Xbox Experience for Xbox Live. New features in this release include streaming of TV shows and films through Netflix (in the US, so far), the ability to install games to the HDD, an avatar system, and the “Community Games platform”.
Apple’s “hobby” the Apple TV has a chance at becoming a ubiquitous household item, though the company may need to add support for non-Apple media services and implement many new features if it seriously intends making an iPod-level impact on this important growing market.
The reason Apple has the chance is visible in the growing momentum behind development of solutions to bring online video to the front room – a sector becoming quickly more intense.
Online video on-demand services such as iTunes or Hulu are hot properties, meaning many more devices – including TVs offering features similar to the Apple TV – should begin to reach market en masse starting next year. And even if Apple does not develop such solutions there will still be winners and losers in the race to offer the ‘iPod’ equivalent of the multimedia for the front room box.
ITV Worldwide has appointed Jason Binks to a new post as head of digital and new media.
The broadcaster intends a major increase in the quantity of content it makes available through digital platforms, Binks has stints at Roo Media and GrooveMobile to his name and will use these experiences to help him sell ITV content internationally through digital platforms.