An EMI deal announced today reflects new leader Guy Hand’s vision for the label, diversifying from its core strengths to become a service-based industry.
Announced today, EMI has reached a deal with Welk Music Group (Vanguard, Sugar Hill and Ranwood) under which EMI will offer Welk Music Groupdigital and physical sales and distribution services on a worldwide basis. EMI will also provide licensing and synchronization services on a non-exclusive basis to Welk’s artist roster.
Welk Music Group is home to Vanguard Records and Sugar Hill Records. Vanguard Records offers new artists such as Greg Laswell, Shawn Mullins, Mindy Smith and is also the home to recordings from Joan Baez, Buffy Sainte-Marie, Buddy Guy and Mississippi John Hurt.
Sugar Hill Records is a roots music label that counts artists including, Kasey Chambers, The Infamous Stringdusters, Sam Bush, to The Duhks among its roster.
Kevin Welk, President of the Welk Music Group said: “EMI offers us unique, seamless, global reach, and allows us to tap into their strong relationship network with physical and digital partners around the world. Their bold moves to transform its business will serve our labels and our artists well as we work to extend their reach to new audiences on a variety of new music platforms.”
Ronn Werre, EMI Music President of Commercial Development said: “Our aim is to provide world class services to artists and to bring great music to fans.”
Meanwhile, EMI has intensified its internal reorganisation, a process which will see the loss of 1,500 jobs, and may see the appointment of a former P&G executive and current head of the European division of British packaged goods company Reckitt Benckiser put in charge of the recorded music side of EMI. Elio Leoni Sceti is formerly in the running to take charge of the important music label.