CBS Interactive today released preliminary results of an intensive wide study on the impact of its online video streaming on its TV audience.
The ongoing study among 50,000 viewers of content through the broadcaster’s CBS Audience Network was conducted by Magid Media – and the findings should interest any broadcaster experimenting with online strategy:
– CBS’s video streaming of full-episodes attracts a younger audience;
– Online viewers are incremental to broadcast viewers;
– Online video streaming is a net positive for CBS because it drives Web viewers to television.