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HMV Gets Closer to iTunes

HMV has developed a new tool for iTunes users that’s designed to help build music and film collections using HMV’s new social discovery site getcloser.com.
The ‘gap analyser’ tool lets users import their iTunes data in order to be given a host of music and film recommendation designed to fill the gaps in their collection. The tool uses HMV’s exhaustive archive of music and film releases to highlight gaps.
Gideon Lask, eCommerce Director for HMV said, “There has been a dramatic shift in the way in which people buy, store and play music and film meaning people’s collections are very broad due to the ability to have instant access to a variety of genres. However, there is a lack of access to the depth, detail and background knowledge needed for people to expand their collections in the way they would like to.”
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