Futurist Gerd Leonhard talks about how the broadband-enabled, always-on world of digital natives equipped with 4.5 billion mobile devices impacts on emerging cultural practice.
We read Gerd Leonhard’s blog a lot – he has a great eye for details which may escape some, so we find it stimulating. Anyway, he’s published a book all about music and what it can be tomorrow, called Music 2.0, and today released a version of the title for the iPhone.
“A lot of people have contacted me about wanting to read my last book, Music 2.0, on their iPhone,” Gerd explained. He’d already released it in PDF form for free download and read on a computer, of course, but the 7MB file’s far too cumbersome for Apple’s device to happily mess with…
So pleased there’s visionaries on our planet – in this video you’ll meet one
Brewster Kahle, who is attempting to build this vast digital library containing every book ever published, every movie ever released, all the strata of web history …and all for free and public use.
Gerd Leonhard talk on the Future of Advertising, Branding and Marketing”.
PDF of the presentation is here.