Tag Archives: Forrester

iTunes now holds 12.6% of US music market?

Digital music sales continue fast growth in the US, accounting for 18 per cent of the music market there this year, and set to climb to 41 per cent of total sales across the next five years, Forrester Research claims.

The report predicts 55 per cent of US online consumers will pay to download music in 2013. Despite this strong growth, labels must get used to a smaller value music market, say the analysts, overall the US music market will shrink from its current level of $10.2 billion to $9.8 billion in the next five years.

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