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Universal stabs iTunes, launches ‘Lost Tunes’

Universal Music has today introduced its own cross-platform music download service, offering rare tracks at near lossless quality – and has called the service ‘LostTunes’, in an indirect stab at Apple’s iTunes service,

Available online at Lost Tunes, Universal describes the service as a “groundbreaking online download store dedicated to exclusives, rarities and overlooked classics”.

Lost Tunes is a major project for Universal Music which began just over a year ago, with a dedicated team and have been searching through the Universal Music archives for forgotten gems.
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