i.TV today announced the integration of Netflix, into its TV and movie guide for the iPhone and iPod touch.
“We are very pleased to offer i.TV users a new way to discover and rent their favorite DVDs from Netflix using an iPhone or iPod touch,” said Brad Pelo, i.TV founder and chief executive officer. “Many i.TV users are already Netflix customers and those who are not yet with Netflix will want to sign up after they see how easy it is use Netflix on our iPhone application. This integration is the first of several major third party integrations that will be announced through the end of this year and into 2009.”
Netflix on i.TV allows people to discover media from a catalogue of over 100,000 DVDs, complete with detailed information and recommendations concerning the titles. Users can sign up for a Netflix account or link an existing Netflix account using an iPhone or iPod touch.