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Now Virgin Radio plans iTunes-killer?

Virgin Radio is attempting to secure major label support for its new subscription radio service.

Virgin Radio boss, Clive Dickens, is discussing a subscription music service that has more in common with the recently-announced Sky/Universal service than any a la carte or fixed price notion.

Dickens explains: “Our model is about looking at the technology available and working out the balance between DRM and DRM-free. What we’re suggesting is the monthly subscription can vary. If you’re going to pay £5 a month you would get a certain amount of subscription and, say, five tracks to keep a month and if you pay £10 you’d get a certain amount of subscription and 10 tracks to keep each month,” he told Music Week.

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