Polydor’s head of digital Paul Smernicki says the label is pleased with the performance of its recently released Snow Patrol iPhone application, which promoted the band’s new album. “We’re relatively pleased with the results,” he exclusively told Music Ally, Distorted Loop can reveal.
The executive also noted that the release of the software did help generate interest in the band’s latest album, ‘A Hundred Million Suns’.
Continuing the tendency to look to the iPhone, we’ve noted a few interesting statistics emerge recently. We think iPhone will have a growing impact on music and media as its story unfurls, so it’s well worth staying in the Apple loop, here at Distorted Loop.
Why does this device matter? It’s a good attempt at a multimedia device which is selling like hot-cakes and capturing global attention. It’s focusing the energies of competing firms on developing other multimedia-friendly products, meaning (for music and other media) creatives can consider a mobile platform into which to seed their art.