Tag Archives: Cory Ondrejka

EMI loses senior digital chief, Cory Ondrejka

Hmm – this is somewhat unexpected – EMI’s digital chief, Second Life co-founder, Cory Ondrejka, is to leave the label, scant weeks since being promoted to the company’s top position as top digital exec at EMI, EVP of digital marketing.

“Thanks EMI for great year and a half, time to return to entrepreneurial roots, last day 21 Aug.,” Ondrejka tweeted.

It’s strange timing, particularly as only a few weeks ago he and EMI announced eight hires and promotions in digital marketing. Ondrejka held high responsibility over EMI’s growing digital strategy, with big initiatives widely expected to emerge from the label.

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Second Life co-founder – ‘ignore niche = peril’

Second Life co-founder, Cory Ondrejka, is now EMI Music’s senior vice president of Digital Strategy. Here’s his rather fascinating keynote speech delivered last night at Digital Music Forum West in Hollywood. His key message to the industry: “Underestimate niche at your peril.”

(To quote Peter Jenner, who told me once that the future of the industry is that of a vast network of multiple niches – it’s the direction people, with or without MySpace). Oh – and Ondrejka, a former submarine driver, also pointed out that there’s 50 virtual musical events inside Second Life each day.