Tag Archives: Converse

Last.fm pushes personal ads vision

Last.fm last week introduced a redesigned website, equipped with a host of new features designed to make the service even better for music fans – and today the company began to stress the new opportunities for advertisers within the new portal.
The company revealed that leading brands, including Converse and Motorola, have chosen to sign-up for Last.fm’s new ads opportunity, saying this means next-generation marketing campaigns featuring “smart ads” designed to establish a one-to-one connection with the user.
Last.fm co-founder, Martin Stiksel, said: “We’ve built an ever-growing community of opinion-forming music fans, actively engaged with and returning again and again daily to their Last.fm pages. We offer advertisers the ability to reach this crucial audience and hold their attention because we know what they’re into, and we know the kinds of features they respond best to. We’ve already had great success targeting campaigns for global brands like the BBC, Orange, and Apple, and the new site opens up even more compelling opportunities.”
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