Tag Archives: CIO

Microsoft confirms Zune for Windows Mobile

In yet another attempt to stake space in the digital marketplace, Microsoft CEO Steve Ballmer has confirmed the company intends introducing Zune-based media features into future generations of Windows Mobile device.

Speaking to CIO, he admitted the company introduced Zune to stake space in the Apple-led digital media trend. “At the end of the day, one of the big trends is that all content is going digital,” he said, “And if we don’t have the software and services that are useful, helpful and valuable for the consumption of music and video, we are sort of not really a player.”

On the future of Zune he admits that the company developed software for the device with the intention of bringing it to other sustems. Continue reading