Apple’s UK iPhone partner O2 has broadened its investment in UK music, reaching a deal with the < href=”https://www.academy-music-group.co.uk/”>Academy Music Group which will see 11 major UK venues branded as O2 Academy venues from 1 January – including the Brixton Academy, now the O2 Academy Brixton.
iPhone users should see some benefit from the deal – it includes an arrangement under which O2 customers can book tickets for gigs at Academy venues up to 48-hours before they go on sale.
Sony Music is evolving – at least slightly – from a traditional music company to a more service-focused business, with news of its new deal with the communicators at Exposure to launch SBX, a new pan-European creative agency.
SBX will develop entertainment based communication platforms and provide a “richer consumer experience for brands”, the company said. It will offer the full range of marketing services, including things like product placement, syncs for TV adverts, digital content and web 2.0 marketing tools, artist concerts and live events as well as music-oriented ad funded programming.