Apple is at once the world’s most secretive company while also being the one which generates more column inches than any other firm on the planet. Millions of people worldwide are fascinated by what happens in Cupertino, even if they don’t use the disruptive products invented there.
What follows are six of the most essential titles any Apple watcher should read and own if they really want to build up their understanding of the company.
We’ve been watching Apple at work and play for a long, long time. We consider these to be the key titles to help boost understanding of the history and philosophy of the company.
We know that Mac website editors across the planet have a few books forever in the shelf behind their desk, and we figured it would be of some interest if told you which books they are.
So, whether it’s to satisfy your own curiousity, or for a Christmas or birthday present for an Apple fan, we think you really can’t go wrong with any one or all of these titles. Read on…
One of the world’s oldest book publishers, Penguin Group, has announced a major move into digital publishing, announcing plans to develop content for the iPhone and other mobile devices.
As part of the initiative, dubbed “Penguin 2.0”, the company – the second largest trade book publisher in the world – has already made an application for the iPhone available through the iTunes App Store. The company also plans to introduce social networking and other community features within its new publishing paradigm over the next 12-months.
At present, Penguin’s iPhone application lets users read and comment on the Penguin blog, listen to the podcast, and browse new titles.
So pleased there’s visionaries on our planet – in this video you’ll meet one
Brewster Kahle, who is attempting to build this vast digital library containing every book ever published, every movie ever released, all the strata of web history …and all for free and public use.