The event, which takes place in London on November 25, asks if behavioural targeting will save internet publishing or if it is instead a moment that marks the death of privacy.
Although the potential audience for internet publications dwarfs that of print editions, digital ad revenues have lagged well behind those for the print publications they are slowly replacing, driving the industry to look to targeting ads to specific viewers.
UK TV broadcaster E4 has signed-up to offer its shows through the iTunes Store in the UK, spearheading the introduction with the offering of hit TV show, ‘Dead Set’, through the service.
‘Dead Set’ is a gripping five-part zombie horror series set in a fictional Big Brother house house and written by acclaimed penman, Charlie Brooker. If you’ve missed it, it has been shown every night this week and is set to come to an end tomorrow night.
Also available from E4 through the iTunes service, ‘Fonejacker’, ‘Skins’ and new six-part comedy, the ‘In-Betweeners’.