Arts Council England has published findings from two new pieces of digital research. The research is part of the first phase of the organisation’s three year programme to help the arts world seize the digital opportunity.
The first study explores the public’s understanding of and engagement with art in the digital space.
Key findings of this research included:
– arts attendees are likely to explore digital space as a complement to existing arts activity, with the potential for deeper and more fulfilling experiences as a result
– the public feel that digital cannot replace the atmosphere, sociability or immediacy of the live experience
– most people believe that digital can come into its own when providing context for the live experience in areas such as education and information.