Mulligan points out that as an active musician and an industry analyst, he (and we agree with him) doesn’t believe artists should be returned to some romantic position as unpaid minstrels travelling from town-to-town in hope of earning a few cents to survive.
EMI continues to refocus itself as a Web 2.0 music company, working to connect music makers with their fans..
…now as part of the deal to raise the value of music beyond that of a commodity, the company has appointed former MyCokeMusic leader, Rafael McDonnell to the new role of vice president – brand partnerships, licensing and synchronization for the UK and Ireland.
Polydor’s head of digital Paul Smernicki says the label is pleased with the performance of its recently released Snow Patrol iPhone application, which promoted the band’s new album. “We’re relatively pleased with the results,” he exclusively told Music Ally, Distorted Loop can reveal.
The executive also noted that the release of the software did help generate interest in the band’s latest album, ‘A Hundred Million Suns’.
Musinaut will host free training sessions for artists interested in using its all-new multimedia format, MXP4.
Since its launch in September almost 5,000 artists have downloaded MXP4Creator, an interactive solution that lets creatives embed other content into their songs, and enables new forms of creative expression.