Apple is at once the world’s most secretive company while also being the one which generates more column inches than any other firm on the planet. Millions of people worldwide are fascinated by what happens in Cupertino, even if they don’t use the disruptive products invented there.
What follows are six of the most essential titles any Apple watcher should read and own if they really want to build up their understanding of the company.
We’ve been watching Apple at work and play for a long, long time. We consider these to be the key titles to help boost understanding of the history and philosophy of the company.
We know that Mac website editors across the planet have a few books forever in the shelf behind their desk, and we figured it would be of some interest if told you which books they are.
So, whether it’s to satisfy your own curiousity, or for a Christmas or birthday present for an Apple fan, we think you really can’t go wrong with any one or all of these titles. Read on…
Apple seems set to unleash its iPhone in Thailand and China, though the latter launch may be delayed until 2009 on the basis that the company recently reduced its manufacturing orders for the device.
True Move, Thailand’s third largest mobile operator, has announced a deal with Apple to distribute the iPhone 3G in the country, according to Reuters.
Rival carriers AIS and DTAC remain in talks with Apple, as the deal is non-exclusive, the report explains. There’s already an estimated 100,000 unlocked iPhones in use in Thailand, a second report claims.
The Beatles are going digital – though not (yet) through any online music service, instead selected music from the band will be made available in Rock Band.
Apple Corp. is expected to announce the move – which we consider could be the thin end of a wedge suggesting deployment of a broader digital strategy by the band – at 2pm today.
The move means music from the band will be made available to Rock Band 2 (set to ship November 21) players on a paid for download basis. It’s significant because it represents one of the earliest digital avatars on the part of arguably the most seminal UK act.