A breathless release from Greystripe this morning declares, “Flash Finally Launches on the iPhone via Advertising Units by Greystripe“. The company claims to be able to offer advertisers some sort of means by which to blast (those deeply annoying) Flash-based ads at iPhone users.
iPhone users are more comfortable with advertising within their apps and more likely to use and install applications on their device than users of any other smartphone, new research scheduled for release today informs.
TNS Compete will reveal initial iPhone-focused findings as it launches its new Smartphone Intelligence service, offering survey-based and behavioral analysis on smartphone use.
New Media Knowledge’s (NMK) next event looks at the pros and cons of behavioural targeting.
The event, which takes place in London on November 25, asks if behavioural targeting will save internet publishing or if it is instead a moment that marks the death of privacy.
Although the potential audience for internet publications dwarfs that of print editions, digital ad revenues have lagged well behind those for the print publications they are slowly replacing, driving the industry to look to targeting ads to specific viewers.
YouTube will soon sell spaces on its search results pages to advertisers, yet another in its series of attempts to monetize its hugely popular service. This will enable anyone with a video available on the service to promote it on search results pages. More after the clip…
The MOG music blogging platform has confirmed it has surpassed 3 million unique visitors per month, according to Quantcast.com, tripling its site traffic in less than three months.
The MOG Music Network (MMN) – MOG’s advertising network for independent music blogs and music websites, which launched in August – now includes over 200 of the world’s music blogs, such as Glorious Noise, DiscoMusic.com, Rock on the Streets and the controversial MetalSucks, the company said.
The price of Blu-ray players and discs seems set to fall this season, as those involved seek to take the format into the mass market – meanwhile that market’s changing, with consumers flocking to sign-up to location-based social networking services for their mobile phones, a pair of ABI Research reports claim.
“Blu-ray vendors and dealers are starting to realize that for Blu-ray to become the next DVD, they need to lower player prices in order to generate interest and build volumes,” said ABI Research principal analyst Steve Wilson.
Warner Music UK has reached a deal with pioneering ad-funded music service, We7, under which music from Warner’s repertoire will be available on We7.com through both on-demand, ad-funded audio streaming and paid-for MP3 downloads.
It’s a big deal because it means Warner Music UK is the first major music company to offer MP3s using the We7 platform. Borrowing a leaf from Last.fm, We7 users will be able to stream tracks, create playlists, share their favourites and embed songs into their own webspace.
Gerd Leonhard talk on the Future of Advertising, Branding and Marketing”.
PDF of the presentation is here.
Last.fm last week introduced a redesigned website, equipped with a host of new features designed to make the service even better for music fans – and today the company began to stress the new opportunities for advertisers within the new portal.
The company revealed that leading brands, including Converse and Motorola, have chosen to sign-up for Last.fm’s new ads opportunity, saying this means next-generation marketing campaigns featuring “smart ads” designed to establish a one-to-one connection with the user.
Last.fm co-founder, Martin Stiksel, said: “We’ve built an ever-growing community of opinion-forming music fans, actively engaged with and returning again and again daily to their Last.fm pages. We offer advertisers the ability to reach this crucial audience and hold their attention because we know what they’re into, and we know the kinds of features they respond best to. We’ve already had great success targeting campaigns for global brands like the BBC, Orange, and Apple, and the new site opens up even more compelling opportunities.”